Friday, May 27, 2011

How Many Millions Did Amazon Lose on 2 Days of ‘99 Cent’ Lady Gaga Sales?


Christmas came early for Lady Gaga fans this week, as Amazon sold downloads of the singer's brand-new LP, "Born This Way," for just 99 cents on Monday and Thursday of this week.

Amazon sold some 430,000 downloads of the album - nearly all of which were the 99-cent version (a more expensive deluxe version is also available).

Here's the math: For every unit it sells at 99 cents, Amazon will lose about $7.40, according to Billboard's calculation. At $7.40 per unit and 430,000 units (10,000 shaved off total digital sales to account for some sales of the deluxe edition), the Gaga-related loss comes to $3.18 million.

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