Tuesday, May 17, 2011

Apple, Samsung Win Praise for Display Technologies


Apple’s iPhone and iPad earned gold Display of the Year and Display Application of the Year awards from the Society for Information Display. Both devices received praise for their usage of in-plane switching technology, in which crystal molecules are oriented so their motion is parallel to the panel, instead of perpendicular to it. The result is a very wide viewing angle — up to 180 degrees — with brilliant color.


Apple’s iPhone 4 high pixel-density “Retina Display” is reportedly manufactured by LG Displays, which is also the main supplier for the iPad’s display.


Meanwhile, Samsung earned silver awards for displays on its Galaxy S smartphones, as well as its on-cell touch active-matrix organic light-emitting diode (AMOLED) display technology. Samsung’s displays gained applause for using Super AMOLED technology, in which pixels emit their own light so the display does not require backlighting, to “deliver very high performance and exceptional display quality,” according to the society.

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