With Apple’s App Store hitting the half billion app mark and Android Market poised to overtake it later this year, it’s a busy time to be in the app discovery business. Appsfire, a France-based startup, is reaping the benefits, scoring $3.6 million in Series A funding from French investors Idinvest. The funding will help the company accelerate its growth as it looks to strike more partnerships with publishers and developers and build up its team of seven employees.
The funding signals the growing opportunity in app discovery, which is becoming a major issue for both consumers and developers. With a sea of content available, there is increasing money flowing to start-ups that can help developers and publishers get their apps recognized and downloaded by consumers.
Appsfire, which works on both iOS and Android, catalogs the apps on a user’s phone and suggest apps on an Appstream, a live wall of apps that identifies recommended, featured and hot apps. Users are able to create their own streams based on their interests. Appsfire has hit 2 million users worldwide, hitting the top 10 rankings in the U.S., France, Spain, Germany, Austria and Turkey.
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