The San Francisco tech firm has been increasingly folding more of its development in-house and has been acquiring companies such as Atebits as well as TweetDeck to either adapt it to an in-house project or to cover a category largely unchanged.
Its motivations for such a service could center around economics. Twitter encourages promoted tweets but has little direct monetization of its own. A self-run image service could launch ads against the million of images shared every day and give the company revenue without having to disrupt users' feeds.
A service could squeeze out some image services. It may not necessarily affect many third-party apps since these can use rivals.
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